Tech & Science Adobe acquires voice interface platform Sayspring

07:52  17 april  2018
07:52  17 april  2018 Source:   TechCrunch

Now Cortana for Android beta can read your texts out loud

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Adobe CTO Abhay Parasnis talks about Adobe Sensei during Adobe Summit at the Venetian on March 27, 2018, in Las Vegas.© Jeff Bottari/Invision for Adobe/AP Images Adobe CTO Abhay Parasnis talks about Adobe Sensei during Adobe Summit at the Venetian on March 27, 2018, in Las Vegas. Adobe today announced that it has acquired Sayspring, a startup that helps developers prototype and build the voice interfaces for their Amazon Alexa and Google Assistant apps. The company says the Sayspring team will join Adobe tomorrow and that it'll then start integrating the company's technology into its own products.

All of Saysprings services are now available for free -- but there is a catch. If you want to sign up for the service now, you'll need an invite. Sayspring says it'll select invitations and roll out new invites on a rolling basis.

Now Cortana for Android beta can read your texts out loud

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EchoSign’s solution, which is said to currently support more than three million users worldwide, will be offered as part of Adobe ’s online document exchange services platform and be integrated with Adobe ’s SendNow for managed file transfer

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If you think Adobe, chances are you are thinking about the company's creative tools like Photoshop or Premiere Pro. Those may not seem like the most logical services for voice integration, but it's worth noting that Adobe's AI bets also include a focus on its marketing and document cloud. It's easy enough to imagine the company using the Sayspring tech to power voice search in Document Cloud or Adobe Stock -- or to let creatives perform basic tasks in Photoshop. Adobe itself isn't telling just yet, so feel free to speculate.

"The way we interact with our devices is at a significant inflection point," writes Abhay Parasnis, Adobe's executive vice president and CTO, in today's announcement. “We’re moving beyond the keyboard and mouse and even our touch screens to using something that is even more natural — our voice — to interact with technology. Voice tech is growing fast, and we strongly believe it must become an integral part of Adobe’s portfolio moving forward. We’re excited to welcome Sayspring to Adobe, and we’re looking forward to putting the technology to work to empower more people to create next-generation voice experiences.”

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To better understand how people consume media and marketing via voice -enabled devices, Adobe is adding voice analytics to the Adobe Analytics Cloud. Marty Swant is a technology staff writer for Adweek, where he specializes in digital marketing trends, social platforms , ad tech and emerging

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