Tech & Science Facebook is massively changing its News Feed, and it may mean people spend less time on it

05:06  12 january  2018
05:06  12 january  2018 Source:   CNBC

Mark Zuckerberg says Facebook is changing its news feed so it's actually 'good for people'

  Mark Zuckerberg says Facebook is changing its news feed so it's actually 'good for people' On the flip side, it will deemphasize news articles and anything published by brands. -Facebook is trying to foster "meaningful interaction" and make Facebook more of a force for good, CEO Mark Zuckerberg said.-Facebook is coming off of a tough year, where it had to battle fake news and reports that Russian-linked groups attempted to influence the 2016 presidential election via ads on its service.In the wake of criticism about how its news feed can be manipulated and is having a negative effect on users, Facebook is making some big changes to its flagship feature. require(["inlineoutstreamAd", "c.

Facebook is rolling out some massive changes to its News Feed that Mark Zuckerberg says will make it better for people 's "well-being." Facebook says that users will see less public content from businesses or publishers and more posts from their friends.

Facebook is massively changing its News Feed , and it may mean people spend less time on it .

Mark Zuckerberg, chief executive officer and founder of Facebook Inc., attends the fourth day of the annual Allen & Company Sun Valley Conference, July 14, 2017 in Sun Valley, Idaho.© Provided by CNBC Mark Zuckerberg, chief executive officer and founder of Facebook Inc., attends the fourth day of the annual Allen & Company Sun Valley Conference, July 14, 2017 in Sun Valley, Idaho. FacebookFB is making a major change to its product to make sure that people feel like their time on the social network is "well spent," the company announced Thursday evening.

CEO Mark Zuckerberg said that the platform's News Feed will start prioritizing "meaningful social interactions" versus "relevant content," and that he expects the time people spend on the social network will go down as a result.

"But I also expect the time you do spend on Facebook will be more valuable," he wrote. "And if we do the right thing, I believe that will be good for our community and our business over the long term too."

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Facebook announced its latest update – the second in less than a month – in a company blog post. "For example, you may scroll quickly through your News Feed and like a photo of your friend’s graduation, followed by sharing a funny post from your sister.

More users and more time on site mean more users online to reach (if The News Feed is more a discussion among friends and your challenge as a brand is to get people to talk about your brand for you. Facebook ’s latest News Feed tweak penalizes Pages that solicit likes, shares. Related Topics.

Although Zuckerberg said the changes will take time to roll out, users will start noticing they see fewer posts from publishers and businesses and more content from their friends and family. Meanwhile, Facebook warns Pages that they will see their reach, referral traffic, and video watch time decrease.

Facebook's own major video initiative, "Watch," likely won't suffer though.

that while Facebook will likely show fewer videos from publishers, it would would still be prioritizing its own scripted shows.

Although the company has made similar announcements in the past about tweaks to the News Feed, Zuckerberg described this change as a meaningful shift in the way the company runs.

It's been a year of reckoning for the CEO: The company faced intense scrutiny for hosting fake news, harboring harassment, and having a negative effect on the mental health of users. He has said his resolution this year was to fix Facebook, and it looks like he sees this as a step in that direction.

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