Tech & Science Apple claims its data-gathering method doesn’t invade your privacy — much

09:35  07 december  2017
09:35  07 december  2017 Source:   msn.com

Here’s how Apple can figure out which emojis are popular

  Here’s how Apple can figure out which emojis are popular Welcome to the fascinating world of differential privacy. This guy is so happy.

Apple today published a paper on its Machine Learning Journal which addressed the topic of differential privacy , and how it can be used to protect user privacy in a time when every business needs to gather increasing amounts of data . This method addressed the fundamental quandary

Apple claims its data - gathering method doesn ’ t invade your privacy — much . This tech gathers anonymized data from iOS and macOS devices. Apple explains the process in its report Using local differential privacy techniques.

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Apple today published a paper on its Machine Learning Journal which addressed the topic of differential privacy, and how it can be used to protect user privacy in a time when every business needs to gather increasing amounts of data. This method addressed the fundamental quandary Apple and companies like it face: how to improve user experience, which involves collecting data, without sacrificing privacy.

The company proposes the use of local differential privacy, instead of central — in other words, the individual user’s device uses noise to mix up any data before it’s received by a central server. According to the paper, when enough people sending in their data, the noise averages out and leaves usable information behind.

Apple launches study to detect heart irregularities via Apple Watch

  Apple launches study to detect heart irregularities via Apple Watch Might wearing an Apple Watch save you from a stroke or cardio problem? Apple is careful not to make that direct claim. Apple is careful not to make that direct claim. But the company, in collaboration with Stanford University School of Medicine, launched the Apple Heart Study app on Thursday that uses the heart rate sensor inside the Apple Watch to collect data on irregular heart rhythms. The study had been previously announced in September.

Apple today published a paper on its Machine Learning Journal which addressed the topic of differential privacy , and how it can be used to protect user privacy in a time when every business needs to gather increasing amounts of data .

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Some of the use cases for the algorithm include identifying new words, figuring out which emoji people are using the most, and finding out what websites put the most strain on Safari.

Differential privacy isn’t without its critics, however. According to Wired, studies suggest even users who opt into differential privacy are still not protected enough, and Apple is obfuscating just how much it mines from individual users.

You can read Apple’s full paper, with all the nitty-gritty details, here.

Apple confirms deal to buy music discovery app Shazam .
Apple Inc (AAPL.O) on Monday confirmed it had reached a deal to acquire Shazam Entertainment Ltd, the U.K.-based app that lets users identify songs by pointing a smart phone at the audio source. Apple did not give a price for the acquisition. Technology news website TechCrunch reported the deal on Friday with a price of as much as $400 million, far short of the most recent $1 billion valuation for privately held Shazam.Apple said Shazam would be a “natural fit” with its Apple Music streaming service and it would help users discover new songs.

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