Tech & Science Instagram prepares to place ads within your Stories

18:22  11 january  2017
18:22  11 january  2017 Source:   CNET

Snapchat simplifies its app as it prepares for IPO

  Snapchat simplifies its app as it prepares for IPO Ahead of its IPO scheduled later this year, Snapchat has upgraded its app to make it easier for users to navigate the social networking platform. The new design makes it easier for users to navigate through a search bar, located at the top of the screen and also serves as a shortcut to the profile. Snapchat told CNBC that the search bar lets you explore by title to find specific publisher stories and Our Stories in iOS. In addition to this, users can also access their profile from any screen by tapping Bitmoji, or the ghost icon if the Bitmoji is not linked. The design also makes it easier to find friends.

The Facebook-owned social media platform is testing ad placements that would help monetize its highly popular, Snapchat-like " Stories " feature.

Described as a means of discovering artwork, collections, and stories from all around the world, Google Arts & Culture sees itself as a cultural institution that uses technology to preserve and safeguard our global history and heritage. And, if that adds up to a perfectly-timed lunch break excursion, then sign me up. Instagram prepares to place ads within your Stories . How to download your Vine videos, comments and likes. Watch out, Wi-Fi systems!

En español el nuevo modo se llama 'Manos Libres' y seguramente es uno de los más esperados de Instagram Stories. © Provided by CNET En español el nuevo modo se llama 'Manos Libres' y seguramente es uno de los más esperados de Instagram Stories. Get ready: ads are on their way into the middle of your Instagram Stories.

Users should expect to begin seeing the ads, which will be limited to fifteen seconds each, within the coming weeks, Instagram tells us. The Facebook-owned social sharing platform will start tests with a limited number of global brands, including Nike, Netflix, and Maybelline New York.

The news comes weeks after Instagram announced it had hit 600 million users, 100 million of whom signed up in just the last six months of 2016. Much of that growth is directly attributable to the Stories feature, which launched in the summer of 2016 and now sees over 150 million users a day, according to Instagram (that's up 50 percent in the past three months alone). With all of those eyeballs, the arrival of ads should come as no surprise to anyone, and follows the same strategy as Snapchat, which introduced ads in June of last year, and to which Instagram's Stories are often compared.

The new ads could spell big business for Instagram. Last November, the market research company eMarketer estimated the platform's 2016 ad revenue at $1.85 billion. That number only stands to grow once the platform finishes monetizing the Stories feature in the say way it monetized its main feed.

This Harry Potter-Themed Bed & Breakfast Looks Magical .
Six months away from the 20th anniversary of the first Harry Potter book’s release, a bed-and-breakfast in the United Kingdom is pulling out all the stops to celebrate the occasion. The menu for the tea can accommodate adults and kids alike, and it includes items to ignite nostalgia in fans of the series. Potter aficionados can expect chocolate frogs, treacle tarts, and gamekeepers rock cakes that are far less likely to crack teeth than any of Hagrid’s baked goods.

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