Sport Messi scores in trademark tussle in EU court

12:41  26 april  2018
12:41  26 april  2018 Source:   reuters.com

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However, the EU court also set a new standard for national courts that could ultimately reshape how the company's US billion advertising business operates. The European Union Court of Justice ruled Monday that Google did not infringe on the trademarks of Louis Vuitton and two other plaintiffs

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a man that is standing in the dark: Spanish King's Cup Final - FC Barcelona v Sevilla© REUTERS/Juan Medina Spanish King's Cup Final - FC Barcelona v Sevilla Argentine soccer player Lionel Messi may register his name as a trademark for sports equipment and clothing, the EU's second highest court said, as he was famous enough to overcome phonetic similarities with Spanish bicycle clothing brand Massi.

The case reached the EU General Court after the Spanish brand successfully complained to the EU Intellectual Property Office (EUIPO).

The EUIPO said that Messi and Massi were almost identical visually and phonetically and some would find it difficult to the tell the two apart, but the court disagreed.

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Lionel Messi 's 100th goal in European competitions, a trademark curling free kick, got the biggest cheer on a flat night at Camp Nou conditioned by the torrential rain in the Catalan Lionel Messi 's free kick gave him 100 European goals, making him the first to score a century in Europe with one club.

"Mr Messi is, in fact, a well-known public figure who can be seen on television and who is regularly discussed on television or on the radio," the court said on Thursday.

Widely considered one of the world's greatest soccer players, Lionel Messi, 30, scored his 600th professional goal last month and is the all-time highest scorer for both Barcelona and Argentina's national team.

The court said that even though some people may not know Lionel Messi, this was unlikely to be the case for those buying sports equipment.

Massi can still appeal the decision at the EU Court of Justice.

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