Sport Messi scores in trademark tussle in EU court

12:41  26 april  2018
12:41  26 april  2018 Source:   reuters.com

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Widely considered one of the world’s greatest players, Messi , 30, scored his 600th professional goal last month and is the all-time highest scorer for both Barcelona and Argentina’s national team. Massi can still appeal the decision at the EU Court of Justice.

BRUSSELS: Argentine soccer player Lionel Messi may register his name as a trademark for sports equipment and clothing, the EU ’s second highest court said, as The case reached the EU General Court after the Spanish brand successfully complained to the EU Intellectual Property Office (EUIPO).

a man that is standing in the dark: Spanish King's Cup Final - FC Barcelona v Sevilla© REUTERS/Juan Medina Spanish King's Cup Final - FC Barcelona v Sevilla Argentine soccer player Lionel Messi may register his name as a trademark for sports equipment and clothing, the EU's second highest court said, as he was famous enough to overcome phonetic similarities with Spanish bicycle clothing brand Massi.

The case reached the EU General Court after the Spanish brand successfully complained to the EU Intellectual Property Office (EUIPO).

The EUIPO said that Messi and Massi were almost identical visually and phonetically and some would find it difficult to the tell the two apart, but the court disagreed.

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BRUSSELS (Reuters) – Argentine soccer player Lionel Messi may register his name as a trademark for sports equipment and clothing, the EU ’s second highest court said, as he was famous enough to overcome phonetic similarities with Spanish bicycle clothing brand Massi.

"Mr Messi is, in fact, a well-known public figure who can be seen on television and who is regularly discussed on television or on the radio," the court said on Thursday.

Widely considered one of the world's greatest soccer players, Lionel Messi, 30, scored his 600th professional goal last month and is the all-time highest scorer for both Barcelona and Argentina's national team.

The court said that even though some people may not know Lionel Messi, this was unlikely to be the case for those buying sports equipment.

Massi can still appeal the decision at the EU Court of Justice.

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The hat-trick consolidated his standing as top tryscorer in Super Rugby.Already the leading tryscorer in this year's Super Rugby competition, Lam consolidated that standing with a combination of strength and speed that must have the attention of All Blacks selectors - as if they don't have enough riches to choose from in that position.

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