Offbeat Twitter Mocks Doritos "For Ladies That Don’t Like To Crunch Too Loudly"

19:16  06 february  2018
19:16  06 february  2018 Source:   refinery29.com

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a close up of a plate of food: Refinery29© Photo: Vesna Jovanovic / EyeEm. Refinery29

Whenever big brands launch unnecessarily gendered products – with the women's version naturally costing more – they are roundly ridiculed online, so it's a wonder that companies are still at it, bringing out pointless women-only versions of popular products. Did the BIC pens for Her debacle back in 2012 pass them by?

The latest brand facing the ire of women online? Doritos, owned by food and drinks giant PepsiCo, which announced it is to launch new "lady friendly" crisps that don't crunch as loudly or make as much of a mess as the regular version, and can fit in women's dainty little handbags.

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Twitter is howling at the latest example of pointless gender stereotyping from Doritos . Women Are Sexist Too , Even You The Sexist Detail On Your UK Driving Licence That You Never Noticed 'Cards Against Humanity' Cleverly Mocks Gender Discrimination.

Doritos , owned by food and drinks giant PepsiCo, which announced it is to launch new "lady friendly" crisps that don ' t crunch as loudly or make Women Are Sexist Too , Even You The Sexist Detail On Your UK Driving Licence That You Never Noticed 'Cards Against Humanity' Cleverly Mocks Gender

In an interview with Freakonomics, the company's CEO, Indra Nooyi, said it will soon be launching "a bunch" of so-called women-friendly snacks, "because women love to carry a snack in their purse" but they consider Doritos' current offering unladylike, which is news to us.

Nooyi said male Doritos-eaters were happy to "lick their fingers with great glee" and "pour the little broken pieces into their mouth [when they reach the bottom of the bag], because they don’t want to lose that taste of the flavour, and the broken chips in the bottom."

Women, however, are apparently too scared to eat crisps in public. "Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers," Nooyi claimed. "It’s not a male and female as much as 'are there snacks for women that can be designed and packaged differently?"

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@eater_ dorito hasn' t Tweeted. When they do, their Tweets will show up here. By embedding Twitter content in your website or app, you are agreeing to the Twitter Developer Agreement and Developer Policy.

The latest Tweets from CoolRanch Doritos (@FF_ Dorito ): "12 team ppr, 1QB IDP. I own the 1.10 and need some WR depth, help! Twitter will use this to make your timeline better. Undo.

The new gendered snacks will offer a "low-crunch, the full taste profile," but "not have so much of the flavour stick on their fingers."

A spokesperson from the Women’s Equality Party said the crisps were a classic example of a company perpetuating "tired gender stereotypes" and giving women a raw deal. “No doubt some male consumers will welcome the chance to have a bigger package. But the idea of shrinking products for women, no doubt for the same price, is as old as the Ad Men making these decisions.”

No surprises for guessing how news of the female-friendly crisps went down on social media, either. Even worse than a lead balloon.

Whatever next.

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