Money Facebook is personalizing the navigation bar on its mobile app

14:31  01 august  2018
14:31  01 august  2018 Source:   cnet.com

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We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site Facebook is redesigning the navigation on its mobile app to prioritize the services you use most frequently. The navigation bar , which spans the

Now, Facebook is redesigning the navigation bar in its mobile app to better show you shortcuts to things you use most often. The company said that the new system should roll out globally in the coming weeks.

a close up of a screen of a cell phone: Facebook is updating the navigation bar on its app.© CNET Facebook is updating the navigation bar on its app.


Facebook said Tuesday it's redesigning its mobile app's navigation bar -- at the bottom of the screen for iPhones, and at top of the screen for Android phones -- to show people shortcuts for the products they use most frequently.

Previously, everyone in the same country saw the same five icons. In the US, it was news feed, notifications, menu, Watch (Facebook's video hub) and Marketplace (its version of Craigslist for buying and selling stuff). Now, everyone will still see the news feed, notifications and menu icons, but the other slots will show the stuff you use most. That includes icons for your profile, friend requests, Marketplace, Groups and Watch.

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Facebook 's mobile app could be getting a streamlined new look. To the left is the "On This Day" icon, which now holds its own spot on the menu — more on that in a moment. The new navigation bar adds two new spots to help you get around on the app .

The company is preparing to personalize its app 's navigation bar with nav bar icons depending on how much it deems you need each one. If you go to your Facebook app right now, you'll see five icons (in this order): News Feed, Watch, Marketplace, Notifications, and Menu.

a screenshot of a social media post: feedback© Provided by CBS Interactive Inc. feedback


At first, the icons will be chosen for you automatically based on usage, but Facebook said it eventually wants to build in settings that let people have more control over what they see.

"We want the shortcuts available in the navigation bar to reflect how an individual uses Facebook," Product Manager Alexa Andrzejewski said in a statement. "To that end, we're customizing mobile shortcuts so everyone can more easily connect with their most frequently used products."

Facebook is constantly tweaking its app to try to add improvements, but the update is also a reminder that the company tracks much of what you do on the platform -- at a time when Facebook's data collection practices are under intense scrutiny.

The company said most users will see anywhere between four and six icons in their personalized navigation bar. (Products that aren't featured on the navigation bar will still be found in the menu icon.) When Facebook adds a new icon to your navigation bar, it will send you an alert.

Facebook is rolling out the redesign globally to its more than 2 billion users over the next few weeks, but started testing the update in February.

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