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Money founders 'reluctantly' sell shares worth $42 million

01:56  14 june  2018
01:56  14 june  2018 Source: is getting into whitegoods is getting into whitegoods has again expanded its portfolio offering, this time to the kitchen. has again expanded its portfolio offering, this time to the kitchen.

Kogan . com founder Ruslan Kogan has off-loaded some stock before Christmas. More than 32.4 million shares held by both Kogan and Shafer came out of escrow in August, and the duo wasted little time in offloading more than million worth of shares at a pop.

Shares in Kogan . com have tumbled on reports the founders of the online retailer were selling down their stakes. In October last year Ruslan Kogan sold 3% of his company for almost million .

Ruslan Kogan, founder and CEO of© Louie Douvis Ruslan Kogan, founder and CEO of's founders Ruslan Kogan and David Shafer have "reluctantly" sold $42 million worth of their shares in the company, a week after an even bigger attempted sell-off saw its shares tank.

The company said on Wednesday morning that Mr Kogan and Mr Shafer had received an unsolicited bid for 6 million shares and had "reluctantly accepted the bid due to personal financial commitments".

UBS offloaded the shares on the founders' behalf at a price of $7 each, according to The Australian Financial Review, valuing the sale at about $42 million.

Last week the pair tested the market for a sale of up to $100 million worth of shares, but no deal went ahead because they did not receive any acceptable offers.

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Everybody likes Kogan . com shares except for its founder Ruslan Kogan who attempted to offload stock for the fourth time in a year. It was followed a day later by the news that Kogan and Shafer had successfully offloaded million worth of shares between them - which sent the share price

The Kogan . com Ltd (ASX: KGN) share price is on the nose today after The Australian Financial Review reported that its chief executive and founder Ruslan According to the AFR Mr. Kogan sold 3 million shares for .25 each at the same price as the CFO, David Shafer, sold 2.35 million shares .

But news of the founders' looking to sell sent's shares plunging as much as 12 per cent last Tuesday to lows of $8.56.

The stock took another hit after revealing the successful transaction on Wednesday, falling 3.4 per cent to $7.58 by midday.

The buyer or buyers of the 6 million shares remain a mystery for now. The parcel will constitute a significant holding if it is single owner, which must be disclosed to the ASX within two days.

The transaction is Mr Kogan's fourth major sell-down in the past year. He controlled 36 per cent of the company's stock at its last disclosure while Mr Shafer held 14 per cent.

"Mr Kogan and Mr Shafer remain fully committed to the business and continue to have the vast majority of their personal wealth invested in," the company said in a statement.

"Other than the trade outlined above, Mr Kogan and Mr Shafer will not be dealing in securities prior to September 2018." was contacted for comment.

Comment: Elon Musk's plans for Tesla keep getting weirder and it could put the company's future at risk .
Tesla has been struggling with fundamentals and has lost billions. But the auto industry has never been better, enjoying years of booming sales and profits.Load Error

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