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Money People are drinking less Pepsi and Coke than ever -- and it reveals the power of the 'biggest marketing trick of the century'

09:33  08 may  2018
09:33  08 may  2018 Source:   businessinsider.com.au

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Winner: Coke commands more of the soft drink market than Pepsi , making Coke the winner. Coke vs. Pepsi : Comparison of Celebrity Endorsements. Rum and Coke . Two of the go-to mixed drinks are made with Coca-Cola.

Coca Cola performed market research for a period of two years and spent an enormous amount of million to compare the taste of New Coke versus Pepsi and old Coke . After performing 200,000 blind taste tests

  People are drinking less Pepsi and Coke than ever -- and it reveals the power of the 'biggest marketing trick of the century' © Provided by Business Insider Inc As soda declines, bottled water continues to thrive.

Coke and Pepsi brands declined 2% and 4.5%, respectively, by volume in the US in 2017, according to Beverage Digest's annual report, which was released on Monday. Meanwhile, Aquafina increased 2.6% by volume and Poland Springs grew 2.5%.

Overall, the carbonated-soft-drink category declined 1.3% by volume, while bottled water grew 6.2%.

The rise of bottled water has been a long time coming. After a decades-long growth streak, bottled water sales by volume finally surpassed sales of soft drinks in 2016, reaching 12.8 billion gallons, according to research and consulting firm Beverage Marketing Corporation.

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Pepsi 's market value is currently more than 5 billion, about billion less than what Coke is worth. Pepsi briefly topped Coke 's market value in the mid-late 2000s. But Coke has historically held a pretty large lead over its top rival.

Though the taste is better than coke or Pepsi , the sugar content is not lesser than those two. Actually, the sugar is more in bovonto. Youngsters are knowing the facts and revealed through Quora as Platform. Pepsi and Coca Cola has the ability to remove the Bovonto from Market .

Soda cans coke coca cola© Provided by Business Insider Inc "Bottled water is the marketing trick of the century," John Jewell wrote in The Week in 2014.

Companies selling bottled water, he argued, have managed to convince people that buying water is a healthier choice than sugary soda.

But, Jewell wrote, the comparison is a case of false equivalence. Bottled water isn't simply an alternative to soda - it's an alternative to tap water, which is free and much more eco-friendly. By buying bottled water, consumers aim to establish themselves as savvy and health-conscious, even though they could simply drink a glass of tap water that is 2,000 times less expensive.

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The Cola Wars expresses that instead of just showing Coke bottles, Pepsi targets people enjoying the product. Since the Pepsi generation of the sixties, the business has focused on ingenuity and “experience” of the product rather than tradition.

Pepsi , for sure. " Pepsi did an experiment where people were blindfolded and tasted Coke and Pepsi , and 93% of the people said that Pepsi is better." Pepsi is more refreshing than Coke , especially when it 's cold so it 's PEPSI !

Despite this, brands like Pepsi-owned Aquafina and Nestlé-owned Poland Springs are thriving thanks to health-centric marketing and the convenience they offer. As Americans increasingly ditch sugary sodas due to health concerns, bottled water provides a different option - and a new way for beverage companies to boost profits.

Beverage giants like PepsiCo and Coca-Cola are forced to balance nurturing the growth of smaller bottled water brands and stemming the decline of soda brands. Americans still bought almost four times as much Coke by volume than Nestle Pure Life, the largest bottled water brand in the US by volume, in 2017.

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