Money Campaign Monitor's CEO just quit

04:26  19 june  2017
04:26  19 june  2017 Source:   Business Insider Australia

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Australian software company Campaign Monitor has lost its chief executive while the two founders have given up their last remaining day-to-day roles. The US-based CEO of the Sydney-born email marketing tech company, Alex Bard, will finish up at the end of this month.

Campaign Monitor founders Ben Richardson and Dave Greiner and outgoing CEO Alex Bard. One of Australia' s most valuable and promising technology start-ups has been rocked by management upheaval, with the chief executive of Campaign Monitor quitting the company and its Australian

  Campaign Monitor's CEO just quit © Provided by Business Insider Inc

Australian software company Campaign Monitor has lost its chief executive while the two founders have given up their last remaining day-to-day roles.

The US-based CEO of the Sydney-born email marketing tech company, Alex Bard, will finish up at the end of this month. Head of communications Allie Cefalo, who was also based in San Francisco, left in April.

"After three amazing years working at Campaign Monitor, I’ve decided to step down as CEO to begin a new career chapter in venture capital," said Bard.

"Adam Berger, a seasoned CEO with success in building and scaling companies has stepped in as board chairman and will assume CEO duties on an interim basis."

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As CEO of ConversionLab, he was already working with Campaign Monitor to improve their conversion rates using Unbounce landing pages. They just need an offer more relevant to their state of mind.

Meanwhile the two Australian founders, Ben Richardson and Dave Greiner, have stepped away from operational roles to now act purely as board members.

When Bard spoke to Business Insider in February, he said that Richardson and Greiner were still involved in day-to-day operations, specifically in product development. The pair had moved to those roles when Bard took over the chief executive position in 2014, soon after the company raised a then-Australian record of $US250 million.

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The company cited a desire for Greiner and Richardson to spend more time with their families, but stated they're still making contributions from the board level.

"Ben and Dave transitioned their day-to-day responsibilities to our employees several months ago as part of a long-planned shift. They are still a core part of the Campaign Monitor team, and continue to be involved in the direction of the company and our great products as active board directors."

Bard was a former executive vice president at Salesforce after his own startup Assistly, which was bought out by the cloud giant in 2011. He's also involved with multiple startups at a board and advisory level, including New Zealand accounting software provider Xero and electronic signature firm DocuSign.

The CEO made headlines in February at the height of the Donald Trump immigration ban controversy, appealing for "common sense" from the White House against a policy that "disturbed" him as an overseas-born American.

"I completely appreciate protecting citizens but I think a broad-based ban hurts innocent people. It hurts our country. It hurts the world," he said at the time.

Campaign Monitor – founded in 2004 by Richardson and Greiner – opened a new London office in September where it's now domiciled. The firm still has a strong presence in Australia and San Francisco.

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