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Entertainment Snapchat Advert Asked Would You Rather 'Slap Rihanna' Or 'Punch Chris Brown'

00:27  14 march  2018
00:27  14 march  2018 Source:   elleuk.com

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Screenshots of the advertisement for a " Would You Rather !" game appeared on Twitter over the weekend and into Monday. The image asks users whether they'd " Slap Rihanna " or " Punch Chris Brown ," an obvious reference to the 2009 assault.

SNAPCHAT has apologised for approving and promoting an advert which asked users if they "would rather slap Rihanna or punch Chris Brown ". The advert , featured on the California-based social media platform

Snapchat Advert Asked Would You Rather 'Slap Rihanna' Or 'Punch Chris Brown' © Getty Snapchat Advert Asked Would You Rather 'Slap Rihanna' Or 'Punch Chris Brown' If the headline of this article doesn't already have your blood boiling, the following news will.

Snapchat has been forced to pull a recent advert that made a light-hearted reference to violence against women, most notably Chris Brown's domestic assault against his then-girlfriend Rihanna in 2009.

Over the weekend, screenshots of the advertisement for a 'Would You Rather!' game inundated Twitter, showing an image from the social media platform that asked users whether they'd prefer to 'Slap Rihanna' or 'Punch Chris Brown.'

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Shocking Snapchat advert asks fans if they’d rather ‘ slap Rihanna ’ or ‘ punch Chris Brown ’. Abigail GillibrandTuesday 13 Mar 2018 9:57 pm. Share this article via facebook Share this article via twitter Share this article via google Share this article via whatsapp Share this article via email Share this

Snapchat has been forced to apologise and remove an ad asking users if they would rather " slap Rihanna " or " punch Chris Brown ". The ad, which appears to be a reference to Chris Brown 's conviction for assaulting his then-girlfriend Rihanna in his car in 2009

The advert unsurprisingly upset Twitter users including former first child, Chelsea Clinton, who called the advert 'awful'.

a group of people standing next to a person in a suit and tie © Provided by Hearst Communications, Inc While you might argue that the advert probably slipped through the platform's review process or was an oversight from an employee, activist Brittany Packnett noted that all advertisements are reviewed by the team.

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Rihanna has responded to a Snapchat ad that surfaced last week asking viewers if they would rather “ slap Rihanna ” or “ punch Chris Brown ,” which was widely The advert , which was for a game called “ Would You Rather ?”, has been removed by Snapchat , which issued an apology claiming they never

On Monday, Snapchat apologized for an ad that asked users if they would rather “ slap Rihanna or punch Chris Brown .”. The social media app was alerted to the ad, which references Brown 's highly publicized 2009 assault of Rihanna , after users flooded Twitter with screenshots of the "game.".

The company's official advertising policy states:

'All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason. We also reserve the right to request modifications to any ad, and to require factual substantiation for any claim made in an ad.'

a person standing posing for the camera © Provided by Hearst Communications, Inc A spokesperson from Snapchat later told Mashable: 'The ad was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.'

The move comes weeks after Snapchat's stock plummeted six per cent after Kylie Jenner said she was no longer using the app, wiping approximately $1.3 billion (£9.3 million) off the company's market value, reports CNN.

On 21 February, the new mum tweeted:

Following recent advertising debacles from the likes of Pepsi and Dove, the time for right-minded and sensitive thinkers to be employed in marketing departments is long overdue.

Rihanna Slams Snapchat, Says App 'Made a Joke' of 2009 Chris Brown Assault .
Don't expect to see Rihanna on Snapchat any time soon. The 30-year-old singer has responded to the social media app's apology for running an ad for a game called "Would You Rather?," which asked users if they would rather slap Rihanna or punch her ex-boyfriend, Chris Brown. In 2009, Brown was arrested for domestic violence and subsequently charged with felony assault for attacking Rihanna. He pleaded guilty and completed the court-mandated community service.Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.

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