Travel How Moleskine transformed the humble notebook into a travel essential

04:31  16 may  2018
04:31  16 may  2018 Source:   msn.com

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Another Moleskine Notebook Transformation . March 20, 2013 By Amanda. I had seen so many bloggers talking about how amazing these planners were and my Moleskine notebook I’d turned into a planner for 2012 was just about done so I thought maybe this new thing would work for me.

THE LEGENDARY NOTEBOOK Moleskine ® is the heir of the legendary notebook used for the past two centuries by artists and thinkers, from Vincent Van Gogh to Pablo Picasso from Ernest Hemingway to Bruce Chatwin. The anonymous and essential little black notebook

a close up of a device: Moleskin journal© Bauer Media Moleskin journal There's nothing distinctive about a blank, black notebook. Yet over the course of the last 20 years, Moleskine has managed to transform a humble piece of stationery into a status object, synonymous with style, mobility and creative expression.

It all started with a trip to Australia. It was the mid-1980s, and English travel writer Bruce Chatwin was heading Down Under to research Aboriginal song for an upcoming book. In preparation for the journey, he placed an order for 100 of his favourite carnets moleskines (moleskine being the black oilcloth used by Parisian stationers to bind the notebooks), only to be told they were no longer being manufactured.

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Using a Moleskine (“Mo-leh-skee-neh”) notebook is convenient, because they are available in all sizes one of which will fit into your jacket pocket like tailor-made. The Essential Travel Packing List for Men (Part 1/3).

Moleskine CEO Arrigo Berni and Interbrand's Manfredi Ricca look at how Moleskine transcended the humble notebook beloved by artists and writers. The depth of this insight transformed the product into a tool for expression, creativity and ideas.

"To lose a passport," he wrote in his novel, The Songlines, "was the least of one's worries: to lose a notebook was a catastrophe."

Maria Sebregondi, a Roman-born publisher and design writer, was operating a small creative studio in Milan when she read those words in The Songlines in 1995. Chatwin's deeply felt attachment to his notebook and its tangibility resonated with her, as did its ties to memory, culture and travel. Those same notebooks, she realised, were once used by Van Gogh, Picasso, Matisse and Hemingway, and had been fixtures in exhibitions of their work in museums and galleries she'd visited around the world. She even recalled using a similar journal herself in Paris, with curved corners, a ribbon bookmark and an elastic seal.

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For a unique notebook where you can record your travel plans and thoughts, Moleskine Travel Journal might be just for you. It seems I'm not alone because Moleskine has tapped into this with a series of notebooks for I just love how neat and organized this journal is with all the essential titles.

This basic, yet classic Large Ruled notebook is one of the best selling Moleskine notebooks . This reliable travel companion, perfect for writings, thoughts and passing notes , has a cardboard bound cover with rounded corners, acid free paper, a bookmark

Compelled to preserve the legacy for a new generation, Sebregondi pitched the revival of the notebooks to a colleague at a Milanese publishing firm. "The idea was to market the notebook not as a commodity," she says, "but as a book yet to be written, a book you write yourself."

In 1997, Modo&Modo resumed production of the sleek, black book and trademarked its name – the Moleskine was born again.

Moleskine's notebooks are modelled on a design originating in Paris in the nineteenth century.: How Moleskine transformed the humble notebook into a travel essential© Bauer Media How Moleskine transformed the humble notebook into a travel essential Today, the books are sold in 100-plus countries alongside more than 700 so-called "nomadic objects" the company designs with the globetrotter in mind, including luggage, laptop cases, portable LED reading lights and a range of mechanical pencils and pens that are custom-made to be clipped to a Moleskine's hardcover. There are even eponymous cafés, too, in Beijing and Milan.

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Travel . Celebrating contemporary nomadism, Moleskine offers a collection of tools to accompany everyday and extraordinary journeys. Turn an essential tool into the bearer of a corporate identity by adding a logo or visual to the cover of a notebook , the barrel of a pen or onto an object from the

Here's how to create seamlessly and get the most out of this brand new notebook . 1.take note -taking to new frontiers. Take notes in a Moleskine notebook , and send each penstroke to your device, so you can see your ideas travel from paper to screen.

Still, it's the notebooks – now made with acid-free paper certified by the Forest Stewardship Council – that continue to be the company's best-sellers and form the bulk of its €145 million estimated annual revenues. In the age of ever-smarter smartphones and developments such as artificial intelligence, these figures are all the more striking.

But the company hasn't shunned technological innovation. Rather, it sees pen-to-paper as just one part of the creative process today, as essential as being able to collaborate online or create a digital portfolio. Its Smart Writing Set, for example, allows analogue devotees to sync their handwritten notes and sketches to a tablet or smartphone and share them with others in real time, ensuring no distance or time zone interferes with the creative process. Long flights without WiFi don't have to be a dry-zone for new work either; new entries in your notebook are synced next time you connect. Similar tools bridge the gap between image-editing software and the hardcopy work of artists, designers and illustrators.

Like the blank pages of its notebooks, what lies ahead for Moleskine remains unwritten. But one thing is certain: though life on the road may change, the need to put pen to paper remains.

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