Style How one picture is bringing Dunlop Volleys back: Australian brand to open 50 stores in China after a photo of the 'Beyonce of the country' wearing the sports shoes goes viral

06:06  05 july  2018
06:06  05 july  2018 Source:   dailymail.co.uk

Why Meghan Markle wears shoes that are a size too large

  Why Meghan Markle wears shoes that are a size too large Royal's relatable reason

As Australia unveils its preppy uniforms for the 2016 Olympic games in Rio, we take a look back through some sporting fashion crimes of the millennium.

Volley , formerly known as Dunlop Volley is a brand of sandshoe manufactured by Brand Collective. Formerly, it was produced by Dunlop Sport (Australia), part of Pacific Brands which separated the Volley brand into its Brand Collective Pty Ltd which was sold to private equity firm Anchorage Capital

Now a staggering 70 per cent of all Volley shoes, once sported by Australian tennis stars including Rod Laver and Evonne Cawley, are bought in China© Provided by Associated Newspapers Limited Now a staggering 70 per cent of all Volley shoes, once sported by Australian tennis stars including Rod Laver and Evonne Cawley, are bought in China

Once worn by almost every teenager in Australia, Volley shoes are making an unlikely comeback with soaring sales in China.

In a bold move that has shocked industry analysts, Volley owner Brand Collective will open 50 new shops in the country with a massive flagship store in one of Shanghai's biggest malls.

Sales of the canvas plimsolls have rocketed in Asia since Hong Kong popstar Faye Wong - 'the Beyonce of China' - was pictured at the airport wearing an $85 pair of Volley Internationals in 2016.

Teen loses half her body weight in incredible transformation

  Teen loses half her body weight in incredible transformation At her heaviest Josie Dresgand weighed 120kg and was miserable and embarrassed by her appearance. So she decided to do something about it.The Brisbane teenager hated shopping for clothes and not being able to do the things others took for granted.

It's labelled as the 'official water' of the Australian Open - but it's from China . People have taken to social media to express outrage over the decision to sell and give out 'unpatriotic' Ganten water. The bottle, which looks similar to the Evian bottle

The Sydney store was the first of 15 to open across the country (Brisbane store pictured ). Zara opened its first Australian store on Sydney's Pitt Street, and one year after it opened a new store at Pacific Fair at Broadbeach on the Gold Coast ( pictured ).

a person in a dress: Popstar Faye Wong who made the shoes popular in Asia in 2016© Provided by Associated Newspapers Limited Popstar Faye Wong who made the shoes popular in Asia in 2016 a man hitting a ball with a racket: Evonne Cawley, who famously wore Volley shoes, plays a backhand at Wimbledon in the 1907s© Provided by Associated Newspapers Limited Evonne Cawley, who famously wore Volley shoes, plays a backhand at Wimbledon in the 1907s

Now a staggering 70 per cent of all Volley shoes, once sported by Australian tennis stars including Rod Laver and Evonne Cawley, are bought in China.

The move to open bricks and mortar shops is highly unusual at a time when online shopping is pushing retail stores off the high street.

Sales of the canvas plimsolls have rocketed in Asia since Hong Kong popstar Faye Wong - 'the Beyonce of China' - was pictured (above) at the airport wearing an $85 pair of Volley Internationals in 2016© Provided by Associated Newspapers Limited Sales of the canvas plimsolls have rocketed in Asia since Hong Kong popstar Faye Wong - 'the Beyonce of China' - was pictured (above) at the airport wearing an $85 pair of Volley Internationals in 2016

One analyst told Daily Mail Australia it's part of an attempt to rebrand the shoes as cool once more.

'Eggs on toast? More like eggs NEAR toast!' Fed up holidaymaker shares a snap of his £5.70 airport breakfast online – and social media users brand it the 'saddest' they've ever seen

  'Eggs on toast? More like eggs NEAR toast!' Fed up holidaymaker shares a snap of his £5.70 airport breakfast online – and social media users brand it the 'saddest' they've ever seen A Reddit user shared a snap of the breakfast they'd paid £5.70 for from Friska at Luton Airport, comprised of a cardboard box containing two triangles of pale toast, and three soggy poached eggs.Reddit user M1BG shared a snap of the breakfast they'd paid £5.70 for from Friska, a restaurant at Luton Airport, comprised of a cardboard box containing two triangles of pale toast, and three poached eggs that appeared to have been thrown alongside.

How Meghan is bringing a touch of royalty to the red carpet as Pippa Middleton reveals she's copying Meghan's pal Serena Williams by continuing to play tennis during her Why Meghan Markle and Kate Middleton can't wear wedges around The Queen.

'The twins put 50 lbs on her': Meghan King Edmond's husband defends her after fans accuse her of going under the knife. REVEALED: Motorist arrested by armed cops in video that went viral 'had helped kidnap a Hollywood actress

'They're clearly trying to rebrand and utilise their past reputation from when they were a serious show,' he said.

Looks Like Meghan Markle Has Found Her Royal Uniform

  Looks Like Meghan Markle Has Found Her Royal Uniform The duchess wears Prada.

'We are pleased with the acceptance of the Taco Bell brand by Australian consumers,' the company said. 'We have entered an exciting new phase with the successful launch of our first Taco Bell restaurant, with further restaurants to follow over the next 12 months.'

The man, who posted an image of the empty pie on Reddit, said he was bewildered to find that the amount of mince inside was little to none. 'What I call a national travesty,' the man captioned the picture . Party pies are smaller versions of the traditional Australian delicacy and are often handed

a man standing in front of a crowd: Australian tennis player Margaret Court-Smith plays a forehand, 03 July 1970, during the Wimbledon championships in London. She famously wore Volley shoes while playing© Provided by Associated Newspapers Limited Australian tennis player Margaret Court-Smith plays a forehand, 03 July 1970, during the Wimbledon championships in London. She famously wore Volley shoes while playing

'By putting stores in cool locations and spending lots on refurbishing them, they can set their image from there.'

The 79-year-old brand put boots on the ground in China in May with a small pop-up store in Beijing to test the market.

'Since opening the pop-up store, we've had our biggest growth month in China ever,' Brand Collective brand manager John Szwede told the Australia Financial Review.

'The split between online and physical store sales is almost 50-50. It's remarkable how big the market is.'

He added: 'Seventy per cent of our wholesale sales are now going to China. It's been a massive shift since launching here 18 months ago.'

Volley shoes, which are sold in K-Mart and Target for around $40, first took China by storm with sales on sites including Amazon and JD.com. It now plans to cash in further with bricks and mortar stores.

An Etiquette Expert Explains Why Meghan Markle Has Stopped Wearing Crossbody Bags

  An Etiquette Expert Explains Why Meghan Markle Has Stopped Wearing Crossbody Bags Meghan Markle has changed her style significantly since becoming a royal, here we explain why she no longer carries cross body bags while at royal engagements.Since Meghan Markle began dating Prince Harry, every public appearance she has made has been examined. There's been articles written about the significance of her hairstyles, stories analysing the impact of her ripped jeans and countless explanations about the times she has broken protocol.

'The days of department stores are gone ': House of Fraser's Chinese owners will close 31 of its 59 stores in 'A warm liquid started to pour over the back of my legs': Australian student, 20, on exchange in London 'Worst ever winter' for NHS prompted record number of complaints as official

After riding the wave of the ‘90s skateboarding boom, Vans faced new competition from younger skate shoe brands like DC and Osiris. (Unofficially, with his laid- back charm and boundless enthusiasm, he’s basically the spirit of the brand , personified.) Though the first Vans classic—style #44, now

a black and white photo of a man: Australia star Rod Laver hits a backhand at Wimbledon. He famously wore Volley shoes© Provided by Associated Newspapers Limited Australia star Rod Laver hits a backhand at Wimbledon. He famously wore Volley shoes

Although the Chinese online shopping market is now worth $1.01 trillion, 73 per cent of Chinese people view shopping as a leisure activity, meaning malls will stay packed for a long time yet.

Brand Collective has formed a partnership with Tian Fang, the private owner of 16 major malls across China.

It plans to set up five Volley stores by the end of this year and 50 by 2021.

Volley shoes: A brief history of the famous Australian brand

The shoe made of cotton canvas with a thermoplastic rubber sole was designed by tennis star Adrian Quist in 1938 and produced by Dunlop Australia.

The shoe rose to prominence in the 1960s and 70s when a host of tennis stars including world No 1 Evonne Cawley wore the around the world on the international tennis circuit infront of millions of fans.

The shoes remained popular in the 1990s and 2000s when it was trendy for teenagers to wear them to school or around town.

Volley shoes, which are sold in K-Mart and Target for around $40, first took China by storm with sales on sites including Amazon and JD.com. Pictured: A Volley store© Provided by Associated Newspapers Limited Volley shoes, which are sold in K-Mart and Target for around $40, first took China by storm with sales on sites including Amazon and JD.com. Pictured: A Volley store

The brand was bought by Pacific Brands in 2004 and separated into its footwear footwear and outerwear businesses Brand Collective Pty Ltd, which was then sold to private equity firm Anchorage Capital Partners in November 2014.

In 2016, Hong Kong pop star Faye Wong wore a pair of Volley Internationals at Hong Kong airport and sales in Asia soared.

The brand is now expanding into China which accounts for 70 per cent of all sales.

Lonely Planet names S. Korea's Busan the best destination in Asia for 2018 .
The portside city of Busan, South Korea, has been named the best destination in Asia 2018 by the travel experts at Lonely Planet, who describe the bustling city as a confluence of culture and cuisine. For the third edition of LP's "Best in Asia" list, editors rounded up 10 destinations worth visiting over the next 12 months, which span East, South and Western Asia.

—   Share news in the SOC. Networks
This is interesting!