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Style Clarks Shoes announces first gender neutral school range

05:15  14 september  2017
05:15  14 september  2017 Source:   nowtolove.com.au

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Although it has some styles aimed at boys and girls it is developing a range of gender neutral for the first time. Clarks has announced on its website that it will unveil an a gender neutral school shoe range .

Popular shoe company Clarks Shoes have announced plans for their first gender neutral school range following accusations of sexism in their existing school styles. Clarks has a gender neutral ethos that anyone can choose any style they would like.

  Clarks Shoes announces first gender neutral school range © Provided by Bauer Media Pty Ltd

Popular shoe company Clarks Shoes have announced plans for their first gender neutral school range following accusations of sexism in their existing school styles.

A statement from the company confirmed that it was customer feedback that has inspired the lunch of the “entirely unisex" Spring/Summer 2018 line.

The full statement reads:

Clarks has a gender neutral ethos that anyone can choose any style they would like.

Over the past few seasons, following customer feedback and market research, we have focused on creating more unisex shoes and we are looking at a number of elements of our business to promote this gender neutral ethos, both on our website and within our stores.

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They faced some serious backlash last month from unhappy parents, who accused their kids school range of being 'sexist.' Now Clarks shoes have announced plans for their first gender neutral kids footwear line - in a bid to bring their traditional designs into the modern era.

First the brand named girls’ shoes ‘Dolly Babe’ shoes , while shoes for boys were called the ‘Leader’. Clarks announced plans for a range of gender neutral school shoes , all designed with an ‘entirely unisex approach’.

As a large global company, it is not always possible to implement all the changes we want to make as quickly as we would like. However, we are looking to move as fast as we can to ensure this ethos is reflected throughout our brand.

Today we have more unisex styles in our range than ever before. This means we now have a wider range of closed-in styles, school boots and GORE-TEX® styles and these changes will continue in our Spring Summer 2018 range, which has been designed with an entirely unisex approach.

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Clarks have announced plans for unisex school shoes , after they were criticised for the differences in their shoes for boys and girls. The company has been facing backlash over the past few months after parents took to social media to point out the ‘sexist’ differences in the school shoes they offer to boys

Clarks has announced plans for unisex school shoes . The statement reads: “ Clarks has a gender neutral ethos that anyone can choose any style they would like. “Today we have more unisex styles in our range than ever before.

Jem Moonie-Dalton, a UK mother, shared concerns over the 'sexist' offerings from the brand to the Clarks Shoes Facebook page.

"In the boy's section, the shoes are sturdy, comfortable and weather proof with soles clearly designed with running and climbing in mind. In contrast, the girl's shoes have inferior soles, are not fully covered and are not well padded at the ankle."

"What message are you giving my daughter?" asked the Mother.

"That she doesn't deserve shoes that put her on equal 'footing' with her male peers?"

She wasn't alone in her concerns.

Another mother posted the following message only yesterday:

"I went today to get shoes for my 7-year-old daughter. She is very tall and wears size 4. I did not expect too much, just needed shoes suitable for this weather," She said.

"Guess what... There was NOT EVEN ONE PAIR fitting this description!"

"Not because there was nothing in stock! It's because you DO NOT make anything like that! You are the biggest shoe manufacturer in UK and you cannot provide ONE girls type of shoes suitable for this wet weather?? This is just pathetic!"

"All the sport shoes are fabric, nothing else is available. What on earth should girls wear??" She concluded.

We can only hope other brands follow Clarks Shoes lead around the world.

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