Food PSA: Cadbury Has Killed The Chocolate Easter Bilby

01:51  29 march  2018
01:51  29 march  2018 Source:   lifehacker.com.au

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The Easter Bilby is an Australian alternative to the Easter Bunny. Bilbies are native Australian marsupials that are endangered. To raise money and increase awareness of conservation efforts, bilby -shaped chocolates and related merchandise are sold within many stores throughout Australia

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Cadbury's milk chocolate Easter Bilby is dead. The company confirmed that the popular Easter snack has been discontinued due to declining sales. Here are the details.

The Easter Bilby is probably Australia's most iconic Easter-themed snack. Available from a variety of manufacturers since the 1930s, it's basically a chocolate Easter egg, except shaped like a bilby, otherwise known as a "rabbit-eared bandicoot".

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Cadbury has officially discontinued their chocolate Easter bilbies . The Fund’s official chocolate Easter bilby , manufactured by Pink Lady, is one of the most recognisable chocolate bilbies sold every Easter .

Cadbury has entirely eliminated use of the word " Easter " on the packaging of their chocolate candy products. Have Undocumented Immigrants Killed 63,000 American Citizens Since 11 September 2001?

In response to customer queries about the chocolate bilby's availability on its Facebook page, Cadbury issued the following statement: "The Cadbury Easter Bilby will no longer be available to consumers, due to a significant decline in demand."

So there you have it. The Cadbury Bilby is officially no more.

a close up of a horse © iStock On a more positive note, you can still purchase Easter bilbies from other Australian chocolate manufacturers including Haigh's and Pink Lady.

Crucially, many of these companies also donate a portion of sales towards bilby conservation efforts via the RFA. For example, Pink Lady donates 30 cents per chocolate Easter bilby sold.

This is something the Cadbury version made no mention of, although the company did make significant contributions to the Save the Bilby Fund each year. We wonder if that arrangement will persist now that Cadbury's bilby is off the market?

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When purchasing chocolates for Easter , Australian conservationists say choose bilbies , not bunnies. But the chocolate bilby has staked its claim on the springtime candy shelf — an honor that could help the threatened species make a real comeback.

Cadbury has been forced to respond to furious customers after an old picture surfaced online indicating that its chocolate Easter eggs in the UK are halal certified. Customers anger was sparked after the picture, which appears to have been taken in 2014

You can make your own donations to the Save The Bilby Fund here.

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