Food Mars is set to make Maltesers the shape of FLAT buttons in a bid to 'fight falling sales'

01:59  27 march  2018
01:59  27 march  2018 Source:   Daily Mail

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Britain's favourite chocolate maybe set to make a drastic change in order to fight falling sales . Spherical chocolate sweet Maltesers are going to get flattened turning them from balls to buttons , it is alleged.

CHOCOLATE maker Mars is to change the shape of Maltesers from balls to buttons . The honeycomb-filled sweets are being given a redesign to fight falling sales , it is claimed.

a close up of a sign: Maltesers have reduced the size of their bag twice since Brexit, from 121g to 93g – a decrease of 23.1 per cent – without lowering the price© Provided by Associated Newspapers Limited Maltesers have reduced the size of their bag twice since Brexit, from 121g to 93g – a decrease of 23.1 per cent – without lowering the price Britain's favourite chocolate maybe set to make a drastic change in order to fight falling sales.

Spherical chocolate sweet Maltesers are going to get flattened turning them from balls to buttons, it is alleged.

The details of the changing shape of the malt chocolate sweets were leaked during preparations for an upcoming advertisement.

A source that was invited to audition told The Sun: 'We were told the Maltesers we would be holding would be flat — like a Minstrel. We were not given the chocolate but it was described to us.

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CHOCOLATE maker Mars is set to make a massive change to Maltesers – and fans won’t be happy. The round malted honeycomb-filled choccie faves are to dramatically change in shape – to flat buttons . They will resemble Minstrels in an apparent bid to “ fight falling sales ”.

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'The part involved pretending to be a bunch of mates at work having a bit of banter while eating Maltesers.

'We got on with it, but none of us thought flat Maltesers were a good idea. I imagine some people will be upset.'

Spherical chocolate sweet Maltesers are going to get flattened turning them from balls to buttons alike to minstrels, it is alleged© Provided by Associated Newspapers Limited Spherical chocolate sweet Maltesers are going to get flattened turning them from balls to buttons alike to minstrels, it is alleged It is unclear if the buttons will be a one-off or a permanent change in response to the sugar tax, incoming on April 6.

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In 2015, Maltesers were named the UK's favourite chocolate, but last year Brits switched to healthier options and sales slumped by 7.6 per cent.

Mars, who manufacture Maltesers, said 'that's not a bad idea' when asked if the chocolate treat will be flattened.

In November, MailOnline revealed how many of Britain's favourite chocolate treats have shrunk in the aftermath of the Brexit referendum.

a person looking at the camera: A source said that when they were auditioning for an online advert, they would be holding flat maltesers. Pictured: a previous Maltesers advert© Provided by Associated Newspapers Limited A source said that when they were auditioning for an online advert, they would be holding flat maltesers. Pictured: a previous Maltesers advert Maltesers have reduced the size of their bag twice since Brexit, from 121g to 93g – a decrease of 23.1 per cent – without lowering the price.

Other chocolates, have also been reduced. Toblerone has reduced size of its small bar from 170g to 150g without lowering the price, meaning consumers are paying 13.4 per cent more per gram for a £1 bar.

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Mars is set to make Maltesers the shape of FLAT buttons in a bid to ‘ fight falling sales ’. Is this the moment Australia cheated against England in the ASHES? Player at the centre of scandal caught on camera appearing to pour SUGAR into his pocket 'to tamper with the ball'.

Last year, the firm reduced the size of some Toblerone bars from 400g bars to 360g by increasing the gap between the chocolate triangles.

In 2015, the number of Cadbury's crème eggs in a multi-pack was cut from six to five.

The reason why so many chocolates have shrunk may be due to the high price of cocoa butter, and other ingredients required to make chocolate, which jumped by 40 per cent last year.

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